POP Florist is led by Victoria, working from bases in Rome and Bath across Tuscany, Umbria, Lazio, Marche, Abruzzo and Campania.

Her florals are bold, bright and contemporary, and her experience across the British, American and Italian markets makes her quick to read what international couples actually want. Sustainability isn't a footnote here: as a member of SlowFlowers Italy she works with seasonal stems of Italian or European origin, and avoids foam, plastic and dyes. There's also a carbon credit initiative, under which a seedling is planted in Italy for each couple, who receive a photo of it and its location.

We love her for couples who want colourful, non-traditional flowers and care how they were grown and sourced.

Good to know: Victoria prices reasonably for the scale of work involved, which couples planning without a planner tend to notice.