Smart Lux is a guest concierge service founded by Silvia, who spent more than twenty years in luxury hospitality and high-end events before setting it up.

The idea is simple and surprisingly rare: someone whose entire job is looking after your guests. Silvia handles hotel bookings and room blocks, transfer routes to and from the venue, restaurant recommendations, local experiences, and the awkward extras like babysitters and salon appointments. Everything runs through WhatsApp, so requests get answered quickly during the weekend itself, and she can also build the event website, manage RSVPs and send digital invitations.

We love her for couples with guests flying in from several countries who want the logistics genuinely taken off their plate.

Good to know: Silvia's connections across the Italian travel industry extend to honeymoon arrangements as well as the wedding weekend.