Franci's Flowers is the Tuscan floral studio of Francesca, who trained as an architect before launching the business in 2007.

The architecture background is the distinguishing part: she has a refined sense of scale and proportion, which is what stops large installations overwhelming a space or small ones getting lost in it. Francesca works collaboratively, using reference images and mood boards so nothing is left to interpretation, and her range runs from bold and dramatic to soft designs that sit quietly within the setting. She speaks perfect English and prices well against the market.

We love her for couples marrying in Tuscany without a planner, who want a florist who'll work precisely to a brief and a budget.

Good to know: Francesca is known for the added extras, doing rather more than the quote strictly covers.