The Society by Pugliamare is a boutique luxury concierge service in Puglia, led by Giovanni Lofano and created by the team at Pugliamare, designing experiences, honeymoons and guest itineraries for couples marrying in the region.

Everything is tailor-made and rooted in Puglia's slow way of life. Ideas range from private dinners with local chefs, pasta-making in historic Polignano a Mare and stylish picnics in olive groves to sunset yacht trips, truffle hunts, spa days in luxury masserie, behind-the-scenes visits to historic palazzi and workshops with local artisans. The team also looks after seamless travel.

We love The Society for couples who want to give their wedding guests a real taste of Puglia across the whole trip, not just on the wedding day itself.

Good to know: The Society can plan activities for guests arriving early or staying on after the wedding, which makes a long weekend feel like a proper holiday.