In the summer La Lista will launch a new and improved website and brand. We have analysed your feedback, the market trends and couples behaviour,

With meaningful change, comes questions which we aim to answer for you below.

Q. Why is La Lista changing now?

A new website was always in our plans. We’ve decided to do it sooner than anticipated to speed up our mission to positively progress the Italian wedding industry. To achieve our mission we need to lead in web capability, in our identity and clarify our mission.

Q. Why is membership pricing increasing?

The rise in vendor Directory membership reflects the value of the marketing on the platform and within the boutique directory, and brand alliance with La Lista. This isn’t charging more for the same thing; it’s aligning the price to reflect the ROI your business is forecast to receive.  

At the same time La Lista is investing in:

• A world-class bespoke website and data infrastructure which will lead more couples to your Directory listing  

• Increased multi-channel traffic and visibility for Directory members  

• A stronger, more intentional connection between couples and vendors   

• More networking events

Like with everything we do, we have thought very hard about the price of the Directory in relation to the value of the marketing, the service our team gives, the market place and the return on your investment. We want La Lista’s Directory first and foremost to work for our members and to be accessible to all wedding businesses. 

The price of vendor Directory Membership will change on 1st July 2026.

Q. What is include in the new packages ?

As a member, you’ll benefit from:  

• A top-of-the-range, responsive, insight led website user experience where couples can find your webpage listing more easily through the site and inside the Directory  

• Backlink to lalista.com - with further improved, industry leading SEO, forecast from September 2026

• Functions that allow couples to ‘favourite’ your business profile, communicate with you more easily and save your photos to their personal profiles  

• A new suite of ethical advertising opportunities (available only to Directory members) 

• A clear and recognised luxury La Lista brand stamp of approval  

• Free access to more in-person and online La Lista industry events in the UK, Italy and virtually   

• Free access to our new education platform The Collective for 6 months

• Free insights report from La Lista’s unique industry analysis, qualitative and quantitative research

And we’ll continue offering direct, expert hands-on support from our team.  

Q. How will this help my business?

Our focus remains firmly on The Directory delivering quality of enquiries over quantity. The new website is designed to:  

• Connect you to couples who align with your work and values  

• Qualify couples’ budgets before they enquire with you 

• Improve how your offering is aesthetically presented and discovered  

• Reduce misaligned or speculative enquiries  

• Increased SEO benefits

• Increased traffic and enquiries from wedding planners and other industry professionals

Q. How does La Lista compare to other directories?

We outperform many global wedding platforms on engagement, ROI of members Directory investment and audience quality.  

La Lista 2.0 builds on that by combining:  

• A new brand 

• Totally custom web features built on insights, that will lead more couples to the platform and increase their return rate  

• Custom built user journey’s  

• Top SEO strategy 

• Stronger, modern technology  

• High ethical marketing standards  

• A carefully governed Directory membership aligned with our Code of Ethics

• A capped and vetted boutique Directory  

• A visionary, accountable, ethics led CEO that sits within the industry as a wedding planner and founder 

We will never put profit or scale over value for our members. 

Q. Will all Directory members pay the same price?

Full details of each tier for vendors and venues, including pricing and what’s included will be clearly outlined in our membership brochure.

Venues will pay a lower annual fee to be a part of the Directory that reflects the value of the packages they have access to and the fact the venues part of the Directory is uncapped.

Any additional advertising or promotional opportunities will also be presented transparently, so you can decide what’s right for your business.

From time to time, we may offer optional campaign-based advertising opportunities (such as features connected to our Hotlist or Edits). These opportunities are always made available exclusively to Directory members, and all eligible members will be invited to take part.

We remain committed to a trusted, integrity-led platform. We do not operate a pay-to-play model, and visibility within the Directory is never sold in a way that undermines fairness, quality, or trust.

Q. Is this price change mandatory or can I keep my current price?

Your current membership and pricing will remain in place until the end of your existing annual term. 

Only memberships renewing from 1 July onwards will be subject to the new pricing structure. At that point, the previous pricing will be retired and you’ll be invited to choose from one of the new membership tiers that best suits your business going forward.

Q. Can I renew earlier than my current renewal date to avoid the price increase?

No, this won't be possible. Renewal dates are fixed within our administrative systems and cannot be brought forward. Your membership will renew on its scheduled date, and the updated pricing will only apply if your renewal falls from June onwards.

Q. Are there any discounts or options to reduce the increase?

To remain ethical and fair to all, there will be no discounts on membership pricing.

The updated tiers have been carefully structured to reflect the value, investment, and ongoing development of the Directory, while remaining fair and consistent for all members.

Q. How will I be notified and billed?

The updated pricing will only apply to memberships due for renewal from 1 July onwards. 

As usual, you will receive: 

• A renewal reminder 30 days before your renewal date 

• A further reminder 7 days before renewal 

These emails will include a clear link allowing you to review and confirm your renewal at the new price before any charge is made. Email hello@lalista.com with any queries or to inform us you will not be renewing. 

Q. What if I don’t sign up to the new price via the link?

If you choose not to confirm your renewal at the new rate, your membership will come to an end on the final day of your current billing cycle.

There are no penalties or obligations beyond that point and we will notify you that you have been removed from the Directory.

Q. Will the directory become overcrowded?

No.

The Directory will always remain curated and compact to ensure that every vendor gets the visibility they deserve. All vendor categories have a maximum capacity which is carefully monitored and some categories are already full.

We remain highly intentional about who is accepted into the Directory and how each category grows. Maintaining volume of impressions, enquiries, quality and relevance to our audience will always be our priority.

Protecting the value of your membership is central to every decision we make.

Q. Will I need to complete my profile again?

No. You will receive an email inviting you to test your login and see your listing before the website is launched. The listing will be created using your existing page details. Before launch, our team will proof your page to ensure it’s correct. The aim is to enhance your presence, not create unnecessary work. 

Q. Can I make changes to my existing page before the launch?

Yes. We welcome update requests to your existing page up until the end of April.

During this time, any amendments can be submitted via our online update form, and our team will apply them for you.

After this point, page updates will be paused while we prepare for the launch of the new website. Shortly before launch, you’ll be able to make updates directly through your member login area.

This short pause allows us to ensure everything transitions smoothly and accurately, with the aim of giving you the best possible starting point on launch.   

If it is a business critical change that needs to be made while the page amend form is closed – for example your company name, email address, website or social links have changed – please email hello@lalista.com. 

Q. How can I make updates to my new page, after the launch?

Once the new website is live, you’ll be able to make updates directly through your member login area. 

Please note that this editing functionality will be available after website launch, you will receive an email notification with your login details shortly before launch. 

Q. What is The Collective?

The Collective is a community of vendors and venues with access to a private vendor community, a b2b directory, monthly live sessions, business development training and insights from La Lista. 

• The Collective will foster: 

  • Genuine connection 

  • Referrals and collaboration opportunities  

  • Expert education and support  

  Participation is optional at a monthly fee of 18 euro per month. The Collective will launch with the new website and you will be invited to join at a reduced rate as a valued Directory member.  

If you have further questions please come to our live zoom on 9th March or email the team.