Pop Florist
Victoria is the energy and creative inspiration behind the globally acclaimed POP Florist. Her extensive experience across the British, US and Italian markets makes her highly attuned to the varying needs of international clients seeking bold and contemporary florals for the most cherished event of their lives.
Victoria puts her clients at the heart of her work, artfully interpreting their vision down to the details whilst respecting her firm commitment to sustainability. Her designs balance texture and colour, and carefully take into account their surroundings. Victoria will work closely with you to fulfill your floral vision, and to guarantee that your wedding flowers truly POP.
Her flowers are seasonal and always of Italian or European-origin: they avoid the use of foam, plastic, and dyes used extensively across the wedding industry. The result is an honest, upfront form of floristry that embraces the non-traditional and pushes one’s imagination of what wedding flowers can be.
“I can't recommend POP Florist highly enough! Victoria was so kind and helpful, she really listened to the ideas I had and then sent over loads of brilliant options. Victoria went above and beyond to help us, especially as we were an English couple getting married in Rome.” ~ Anna
Key information
Victoria Clasen
Rome, Italy