Smart Lux

Smart Lux brings a level of guest care that transforms a wedding from beautifully planned to seamlessly experienced. Founded by Silvia, a Personal Guest Concierge with more than 20 years in luxury hospitality and high-end events, the service is designed to elevate every celebration by focusing on the people who matter most: your guests.

Working across Italy, Smart Lux takes the pressure off couples, planners, and venues by managing every detail of guest logistics with precision and warmth. From hotel bookings, transfers, restaurant recommendations, and local experiences to arranging babysitters, salon appointments, and activity suggestions, Silvia crafts thoughtful, bespoke itineraries that make guests feel genuinely looked after.

Every request is handled quickly and personally via WhatsApp, ensuring smooth communication before and during the wedding weekend. Smart Lux can also create event websites, manage RSVPs, and send digital invitations, creating a streamlined, modern solution that keeps everything (and everyone) perfectly organised.

For destination weddings where guests are travelling far and expectations are high, Smart Lux provides the support, clarity, and care that make the celebration unforgettable for all the right reasons.