Optimise your La Lista profile

• Ensure your page is clearly tailored to your target audience and is fully aligned and consistent across all channels (La Lista profile, website, social channels).

• Showcase your strongest and most relevant work

• Keep your introduction text, contact details, and imagery current (we’re always happy to update these for you). Updates to your Directory listing can be requested by filling in this request form

• Double-check that your listed starting price is accurate and aligned with your current offering

Increase your visibility through La Lista channels

• Tag La Lista when sharing Italian work so we can reshare where relevant. This also increases your chances of being featured in our inspiration-led content

• Submit Real Weddings here

Refine your enquiry process

How you handle enquiries can significantly impact conversion:

• Review the email you send in response to new enquiries - ensure it’s clear, engaging, and aligned with your brand

• Aim to respond promptly, as speed can influence decision-making

• If you offer calls, send a calendar invite and a reminder once booked

• Try to keep lead times short - if couples are waiting more than a week for a call, they may already have secured another vendor

• Stay active on your own social channels, because many couples will click through before enquiring

As a La Lista Directory member, you also have access to exclusive advertising opportunities to promote your business across our La Lista channels. Details can be found in our brochure.

These opportunities are open exclusively to our members and are designed to:

• Gently elevate those seeking a higher profile

• Work in harmony with our Directory

• Avoid overshadowing or undermining our other Directory members

Our priority is always to maintain balance and ensure that our Directory remains the central focus.

Yes, we’re always happy to create tailored packages aligned with your specific goals, whether that’s increasing brand awareness, driving enquiries or promoting a particular service.

We really love seeing our members’ work and creativity.

We can’t collaborate on every post we’re invited to, we do occasionally approve collaboration requests at our discretion. When making this decision, we consider a few things:

• How closely the content aligns with our brand look and feel

• Whether it fits into our grid aesthetic (especially in relation to the posts around it)

• How many La Lista vendor members are part of the vendor team

• Whether the caption aligns with our brand voice and resonates with our audience

Please keep tagging us in your posts and showing us your work. We might save it and potentially feature it in our member inspiration posts or story series, and it raises our awareness of your business and current work, to share with couples and / or other vendors through our 121 products.

Couples are shopping around more than ever. It’s now very common for them to need to see your brand in multiple places before placing an enquiry. This may mean they found you through La Lista and needed to see your brand a few more times to then enquire through another channel.

Couples enquire with multiple vendors or venues during their decision-making process and ultimately respond to only a small number of replies.

We understand this can be frustrating, but please be reassured that this is a widespread industry pattern. It largely reflects evolving behaviours, particularly among Gen Z couples, who tend to explore more options before committing.

See ‘Make the most of your membership’ above.

It’s important to note that, based on our most recent Couples Questionnaire, only a small percentage of couples submit enquiries via the contact form on your La Lista Directory page.

Most couples prefer to reach out directly—either by emailing the address listed in your Key Information section or by clicking through to your website or social channels and contacting you there.

For this reason, we strongly recommend asking couples how they found you, as enquiries may not always come through the Directory submission form.

One of our most popular options for those looking to invest in further exposure is the Enhanced Membership Package, which has delivered strong results for many of our vendors. The combination of features provides cross-channel exposure, functioning as a cohesive mini-campaign with greater impact than a single, one-off feature.

For details of what is included in the upgraded membership, please see page 6 of the brochure for VENDORS and page 7 of the brochure for VENUES. Members can upgrade from Standard to Enhanced package at any stage of membership - please just get in touch with us by email.

Our wedding features are curated around our audience. We receive a very high volume of submissions and each potential feature is reviewed against a number of factors, including location, our current marketing schedule and what we know our couples are actively looking for right now.

We also prioritise work from La Lista vendor and venue members during busy seasons, while still considering non-member submissions that feel like a strong fit for our community. From there, we shape a balanced editorial calendar, ensuring we represent a range of Italian regions and types of celebration so that our wedding features feel both aspirational and representative for couples at every stage of their journey.

All submissions are carefully reviewed and responded to within one calendar month and then kept on file for future use. Even if your wedding isn’t selected as a full feature at the time of submission, we may use selected images or details in future editorial content – for example, in articles, emails, The Club resources or on our social channels – where the story is a strong fit for a particular theme or topic our audience is searching for.

We only ever use work where consent has already been granted by both the couple and the photographer, and we will always credit the creative team appropriately wherever the work appears.

If there are any copyright restrictions, licensing limitations or prohibited uses attached to your images or film, these must be clearly stated at the point of submission so that we can honour them across all of our platforms.

Our social content is curated with both our audience and our members in mind. While our primary focus is to showcase the work of La Lista vendors and venues, we also share a broader range of content as part of a wider strategy to engage and grow our audience.

When featuring weddings and inspiration, we always credit and tag the full creative team — including non-directory vendors — ensuring transparency, ethical practice, and support for the wider industry.

Across our social channels, we prioritise content that resonates with our international audience — couples drawn to distinctive, style-led celebrations in Italy. We carefully select imagery and stories that will stand out in a highly saturated space and drive meaningful engagement.

Ultimately, this approach is designed to inspire and attract couples to La Lista, encouraging them to explore our platform and connect with our trusted, recommended vendors.